Penny

BRANDING//ILLUSTRATION//MERCH//social media toolkit

Penny, a lifestyle brand hailing from Venice, California, prides itself on thoughtful design. Each product is produced locally, using recycled and sustainable materials, reflecting Penny's deep-rooted nostalgia and love for 70’s vibes.

Problem: Penny was in need of a visual identity that could harmoniously blend modern design with a retro influence.

Solution: Studio Mishi took on the challenge and created a visual identity that perfectly captured the essence of Penny's brand. By utilizing a combination of modern design elements and retro-inspired layouts, Studio Mishi was able to create a visual identity that was both fresh and familiar.