KJ Farms

Branding//ILLUSTRATION//PRINT + PACKAGING

KJ Farms is a family-owned and operated farm located outside of Houston, Texas. Over the years, their reputation precedes them as for growing the best blueberries in South East Texas.

Problem: With an expanding customer base, KJ Farms needed a visual identity that stayed true to their family roots but also was appealing to you the younger market they were looking to appeal to.

Solution: Studio Mishi created a visual identity that lets KJ Farm’s story of home grown goodness shine. The hand-drawn elements give an approachable tone to the brand and the color palette was carefully chosen to appeal to both the traditional and younger markets. The result is a visual identity that authentically represents KJ Farms' family values while also attracting new customers.